In this video, world-famous Jewish musician, Matisyahu, sings a slow, emotive rendition of the Friday night Shabbat Kiddush according to Orthodox Ashkenazi custom and pronunciation, as images of other traditional Shabbat rituals are shown in slow motion. Matisyahu, known for his deeply spiritual lyrics, beat-boxing, and reggae influence, made this video to invite Jews around the world to join in the 2105 Shabbat Project, a global initiative that encourages Jews of all backgrounds and affiliations to unite in the celebration of one annual Shabbat.