This short video provides a brief and meaningful explanation for why Jews make Kiddush at Shabbat meals. Arik Singer, a former educator at the Orthodox Perth Hebrew Congregation in Australia and current assistant principal at Yerushalayim Torah Academy in Israel, explains that the recitation of Kiddush sanctifies the meal, imbuing the physicality of delicious food with a spiritual dimension. This act of enhancing the physical with the spiritual is a major tenet of Jewish life. Kiddush also reminds us of our connection with God, which began when He took us out of Egypt as a nation. This video was made as part of the 2016 Shabbat Project, a global movement that brings Jews from across the world together around the shared heritage of Shabbat.